The client is a startup who needed help with conceptualizing the name of her business,
the logo and the card. She is very passionate about bringing out the best in the kids she works with. To quote her, “I help them become well educated, make profoundly good choices, and design success into their lives.”
I came up with the name “Lucent Learning” to impart her values of learning as enlightenment.
The client wanted green or sage which I used for the text. I designed the logo symbol featuring an illuminated mind, as part of a light bulb – the classic symbol for ideas and of course, light.
On the front, the logo emanates light and at the bottom part, I placed a geometric shape as an abstract form of an open book.
The back of the card features the details using the same colors at the front to reinforce branding, and the dots with the name radiates the same “light” as the logo.